Google Analytics & Google AdWords Linking

As a recent Brian Pasch article reminds us, one of the great benefits of digital marketing is the ability to track, analyze, and report on every aspect of your digital strategy. That’s exactly why we make every effort to provide dealers with access to all the data they need to make informed, strategic decisions.

Google Analytics

In addition to providing our own reporting and analytics tools, CDK understands the strengths of Google Analytics and the desire of dealers to link with Google Adwords for additional insights. Google Analytics provides valuable insight into website and advertising performance for our dealers, and is all-the-more powerful when complete with information from CDK digital advertising campaigns.

If you would like to learn more about our approach to Google Analytics, please read “CDK and Google Analytics – A Guide”. Or, to get started linking your Google Analytics and CDK Google Adwords accounts, please reach out to your Digital Advertising Analyst.

Download Guide

About the Author

Dane Odden is a digital advertising expert at CDK. He’s worked with dealers and dealer groups for years to build and execute winning digital strategies. In his free time, Dane enjoys spending time outdoors with his wife and son. Throughout the year you can find them on area hiking trails, ski slopes, golf courses, and baseball fields.Email him at dane.odden@cdk.com.

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